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The Scout Cast
The Scout Cast is your go-to podcast for expert insights on marketing, branding, and business growth, hosted by Ray Hoffman from Scout Consulting WI. Each episode delivers actionable strategies to help businesses increase visibility, generate leads, and drive sales in today's competitive market. 🚀🎙️
Podcasting since 2025 • 9 episodes
The Scout Cast
Latest Episodes
Community Over Commerce: Why Local Involvement is Good Business
What does it really mean for a business to “give back”? In this episode of The Scout Cast, we explore why community involvement isn’t just the right thing to do—it’s a smart business strategy. From building brand loyalty and empl...
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17:14
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The New Playbook: Non-Profit Marketing in 2025
Non-profit marketing has changed — and it's not slowing down. In this episode of The Scout Cast, we explore how non-profits can thrive in 2025 with smarter storytelling, stronger community building, and technology that brings missions ...
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Episode 6
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9:51
Marketing the Wisconsin Way: Why We’re Not Like the Rest
Why doesn’t New York-style marketing work in Wisconsin? Because we’re not New York. In this episode of The Scout Cast, we explore what makes marketing in the Badger State a breed of its own—from our loyalty to local businesses, to the ...
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16:43
Episode: Know Your Numbers in Marketing – Measure What Matters
📊 If you don’t know your numbers, you don’t know your marketing.In this powerful episode of The Scout Cast, we’re breaking down the key metrics every business owner and marketer needs to track to make smarter decis...
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12:30